Your SEO Tool And Your Web Traffic Success

If you've read a few of my articles you'll certainly know my position on SEO. That said, you can be undermining your traffic efforts if you work without an SEO tool.

What is an SEO tool? For me, it is a piece of software or resource that makes my search engine optimization a lot better. It is a piece of software that helps me take advantage of all the opportunities out there as far as getting the most through positioning a page to rank well at the search engines.

To start with, I consider a keyword research tool as the most important SEO tool for anyone who wants to achieve any success in free search marketing. Ask anyone who knows better, it will require a lot for you to rank in the top ten for keywords like ecommerce. Yes, no matter what you do, it will take quite some time to displace those gurus in SEO.

However, there's a place for you in the long tail. In case you don't know what that means, this will help: For every major keyword, there are several less searched keywords. Let's say for the word "affiliate" we will have major keywords like "affiliate programs" and "affiliate marketing."

Now for "affiliate programs" we will have keywords like "adult affiliate programs" and "Christian affiliate program". Going further, For "Christian affiliate program" you'll have keywords like "Christian books affiliate program" and "Christian music affiliate program." Going further still our "Christian music affiliate program" will have "Christian rock music affiliate program" and "Christian hip hop music affiliate program."

Now, we can keep going further but to make the point, the lower you go, the less the search volume and competition for each keyword. This means it will be a lot easier for you to rank highly for such keywords all other things being equal.

Furthermore, although the search volume is usually a lot lower as you go lower, the traffic you get becomes more targeted and thus can convert better. This is a nutshell of the long tail concept.

So back to what we were saying, you need a great tool that will give you the long tail keywords. Thereafter, you may decide to add another search engine optimization tool: An analyzer.